So you’re a web startup during the great recession. You wanna get your name out there. What’s the smartest thing to do?
If you answered “set up a bot to follow everyone on twitter that utters that word”, you can go launch yourself off a cliff now. No, actually, let me help you. I am very much willing to assist you in this process.
In case this is too hard for you folks to understand, I SHOULDN’T HAVE TO BLOCK 60 ACCOUNTS EVERY DAY when using Twitter. A couple of us (see Dan’s post here) decided to launch a short 5 minute experiment simply by sending out a couple tweets using the following words.
- internet marketing
- SEO
- social media
- small buisness
- SMB
Simply by using these words in ANY context on ANY tweet, I have personally gained 18 followers within the first 3 minutes. Rather than taking the time to actually follow people on your page and establish a relationship with your potential clients, you assholes decide to flood every twitter user with your BS. Here’s a rule of thumb: if you don’t want to download that “how to make money fast using teh internets” ebook from a poorly designed website which requires your email first to “register”, what makes you think that the rest of us will willingly divulge our email to you?
Listen, if you’ve ever been in the retail buisness, you know that intrapersonal skills are your best friend. The same applies to internet marketing. If you are unable to establish a connection with your audience, who cares about you? You just seem like a computer, rather than a person sitting in front of a computer taking the time to get to know their fellow netizens. You REALLY think that having 2000 people followed will make a difference when people see that you have 15 following you? And those 15 people are either your staff (if your cheapass company has any) or the useless tweeps who don’t contribute to the twitter community.
And even more wonderful is when you auto DM someone. Once again, it contributes to the “look, it’s ANOTHER twitterbot” feeling that your company gives off. This is the internet, people. What you do here travels VERY far.
If the Onion adds me, that’s awesome. I’ve tweeted about the onion and how great it is. Obama, hell yes. If It seems like I give half a shit about your company, go ahead and add me. just don’t expect that curtosy if you’re adding people by just by targetting keywords.
and Dear Large Technology Corperations:If you’re on Twitter and you’re simply following people based on keywords and it’s not someone from your marketing department actually INTERACTING with the twitter community, rest assured that I will make no effort to purchase or test out your shit products and I’ll make sure that no one else in my social circle and social networks will end up buying your souless shit.
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